Content Marketing Strategies: The Do’s and the Don’ts

By Maia Lopes-Gilbert

Some people believe the content marketing industry is still developing, while others believe we should already be thinking about what’s next. Regardless of which boat you find yourself in, both sides seem to agree on what makes a good content marketing strategy. Here are some do’s and don’ts to help you become an effective content marketer:

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Alec Robertson
Activating the 21st Century Marketing Funnel

By Alec Robertson 

When you think of a funnel, you immediately think of a space that get smaller and smaller and eventually ends at a certain point. A marketing funnel demonstrates the same concept, but the end point expresses the desired result for a potential customer engaged by a marketing campaign. It essentially has five  levels beginning with cold prospects, that turn into leads, become first-time buyers and finally transform into multi-buyers or brand loyalists.

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Alec Robertson