Social Media and Your Brand

By Jillian Carapella

Social media strategy is essential for any business. It provides an easy method for clients to keep up with your brand and serves as a tool for reaching new customers. But with so much content floating around the internet, it’s critical for businesses to follow some basic rules for updating on social media. TechTHiNQ recently had the opportunity to attend a few social media branding sessions at Galvanize, and here’s what some of Phoenix's experts had to say:

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Alec Robertson
Having trouble creating quality content? Ask yourself these 10 simple questions

By Jillian Carapella

From posting on social media to writing articles, opportunities to create creative and engaging content are abundant. But although content marketing seems straightforward in theory, marketers know that successful content creation is the result of much trial, error and experience. With so much information being generated and processed every second, it’s critical that your brand’s content pushes past the clutter.

If you’re struggling to create content worth sharing, ask yourself these 10 simple questions to help get you started:

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Alec Robertson
Tailor your website content to boost SEO

By Jillian Carapella

Developing a search engine optimization (SEO) strategy has become a necessary practice for brands who want to generate traffic, and eventually leads, via Google. To be found amidst the endless clutter on the world’s largest search engine, learning SEO is critical. Here are six simple tips to help put you on the right path to digital success:

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Linda Capcara
Content Marketing Strategies: The Do’s and the Don’ts

By Maia Lopes-Gilbert

Some people believe the content marketing industry is still developing, while others believe we should already be thinking about what’s next. Regardless of which boat you find yourself in, both sides seem to agree on what makes a good content marketing strategy. Here are some do’s and don’ts to help you become an effective content marketer:

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Alec Robertson